As my response for the Fresh Pearls by Pearlfisher competition, this project had clear guidelines - produce a product, service, or organisation’s visual identity that takes inspiration from a rare or unique phenomenon. I selected the Glowworm Caves of Waitomo on the North Island of New Zealand. As this project was produced from initial ideation to final pitch deck creation, it covered many skills including branding, copy writing, creative, and design.

my insight had to directly link with my selected phenomenon - what do we and glowworms have in common? we love to indulge in the darkness.