A self-written brief to create a campaign stunt that raises awareness of Pink Tax - the 13% up charge placed onto products by brands just because they are marketed towards women. In order to encourage the public to restart putting pressure onto the Uk Government and Parliament, this campaign needed to invoke an emotional response - anger. My approach to this brief was simple - how can I clearly teach the public about what Pink Tax is in a way which simultaneously encourages complaining to parliament.

grabbing attention right before shopping commences, and thus pink tax strikes, is paramount - therefore, what better place than parking lots attached to shopping centres.