CREATIVE AND DESIGN project BRINGING GEN Z’S BUCKET LIST DREAMS TO LIFE.
As part of D&AD’s New Blood Awards 2024, Coca-Cola released a brief with a clear aim - bring Gen Z into the world of Coca-Cola. The brand were looking for new ideas which are human centric, global, and most importantly embody their brand philosophy of ‘Real Magic’. My approach to this brief was simple - how can I produce an idea that not only tapped into what really matters for Gen Z, but also one that encourages direct engagement both IRL and digitally.
WITH 2024 BEING COINED GEN Z’S YEAR OF THE BUCKET LIST LIFESTYLE, MY CONCEPT REVOLVED AROUND ICE BUCKETS OF COCA COLA CANS PROVIDING GEN Z THE OPPORTUNITY TO LIVE THEIR LIST.
The bucket list - a unique collection of goals and achievements that a person wishes to accomplish in their lifetime. 2024 has been coined Gen Z's year of the bucket list lifestyle, yet the buzz of entering adulthood often leads to these lists getting left at the bottom of the priority pile.
To help bring Gen Z's bucket list dreams to life, Coca-Cola launches a summer campaign - Live Your List. Touring the globe from north to south, the opportunities for magic are endless.
Big or small. Pricey or cheap. Wacky or plain.
Gen Z, it's time to Live Your List.
